Market Intelligence: Building Strategic Insight

Document type: Monographs
Full text:
Author(s): Klaus Solberg Søilen, Per Jenster
Title: Market Intelligence: Building Strategic Insight
Year: 2009
ISBN: 978-87-630-0202-8
Publisher: Copenhagen Business School Press
City: Copenhagen
Organization: Blekinge Institute of Technology
Department: School of Management (Sektionen för management)
School of Management S- 371 79 Karlskrona
+46 455 38 50 00
http://www.bth.se/mam/
Authors e-mail: kss@bth.se
Language: English
Abstract: Market Intelligence provides managers with helpful concepts, tools and ideas on market intelligence and analysis. Additionally, it gives the reader some of the analytical
tools used to analyze both micro and macro factors in the organization’s
environment to better predict future outcomes and help decision making.
The field of competitive intelligence is studied by a diverse research community. Contributions are made to aid states on a national, regional and local level (Public Intelligence), the military (Military Intelligence), non-profit organizations (NPO Intelligence)
and private companies (Private Intelligence). However, these contributions
are mostly done in isolation, even though all these fields of study have much in common. The authors build their insight on these various schools as well as practical
applications and provide the essential insights to aid management thinking.
Subject: Business Administration\Marketing
Business Administration\Information
Business Administration\International Business
Keywords: Market Intelligence, Business Intelligence, Competitive Intelligence
Note: Chinese translation available 2010
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