Unident AB
| Document type: | Miscellaneous |
|---|---|
| Full text: | |
| Author(s): | Klaus Solberg Søilen, Stefan Huber |
| Title: | Unident AB |
| Type of publication: | case study |
| Year: | 2004 |
| Organization: | Blekinge Institute of Technology |
| Department: | School of Management (Sektionen för management) School of Management S- 371 79 Karlskrona +46 455 38 50 00 http://www.bth.se/mam/ |
| Authors e-mail: | kss@bth.se |
| Language: | Swedish |
| Abstract: | Abstract: Unident AB, a corporation based in Falkenberg/South West Sweden, deals with dental material. Its board consists of two young brothers who tried to launch a new dental product that their father intro-duced to them after having attended an international exhibition of dental products. Being only in their early twenties, the brothers originally man-aged the company beside their studies and other assignments. Within only a few years after starting out in the early 1990s, the company experienced a remarkable success. It grew rapidly and soon employed more than 20 individuals. However, the rate of growth was too intense and company profits stagnated in 1999/2000. The board decided to apply a strategic management system known as “Balanced Scorecard”. In short, the system, which was highly popular at the time, is based upon a number of measurements, soft and hard, to evaluate the performance of a company. Furthermore, it offers concrete strategies to transform numeric results into business strategies. According to Unident AB, “Balanced Scorecard” has paid off as-tonishingly: The company has doubled in personnel and business volume since 2000. Today, Unident AB is a concern with two daughter compa-nies in Denmark and Norway and has a strong position within the Scan-dinavian market. However, one reason why only so few other companies have succeeded with “Balanced Scorecard” may be due to the difficulty of its implementation. |
| Subject: | Business Administration\Marketing Business Administration\Organization |
| Keywords: | “Balanced Scorecard”, dental material, international exhibition |
