Product-Service Systems | 7.5 ECTS | PhD course
Next course start
- January 2012, Course Plan 2012.
- Course is part of the ProViking PhD research school, and also free for ProViking PhD candidates. Other participants may have to pay a minor fee for course costs.
- Application declaring your intention to participate and a short abstract of your research profile to email@example.com before December 7, 2011
A Product-Service System (PSS) is an integrated combination of products and services. This concept embraces a service-led competitive strategy, environmental sustainability, and the basis to differentiate from competitors who simply offer lower priced products, moving into more value-based product offerings.
A PSS can be thought of as a market proposition that extends the traditional functionality of a product by incorporating additional services. Here the emphasis is on the sale of use rather than the "sale of product". The customer pays for using an asset, rather than its purchase, and so benefits from a restructuring of the risks, responsibilities, and costs traditionally associated with ownership. Similarly, the supplier/manufacturer can improve their competitiveness as these solutions may be clearly differentiated from product-based offerings while simultaneously retaining asset ownership that can enhance utilization, reliability, design, and protection.
The concept of a PSS builds on sustainability. The underpinning expectation is that a pure PSS will have a lower environmental impact than, simply, a more traditional transaction where an enterprise manufactures products but then transfers responsibilities of ownership and use to the customer. An illustration of both the business and environmental benefits of a PSS is apparent in the Total-Care Package offered to airlines by Rolls-Royce plc. Here, rather than transferring ownership of the gas turbine engine to the airline, Rolls-Royce (R-R) delivers power-by- the-hour. The gas turbine technology is world leading and the spares and maintenance service they offer exemplary. Furthermore, as R-R maintains direct access to the asset they can collect data on product performance and use. Such data can then enable the improvement of performance parameters (for example, maintenance schedules etc.) to improve engine efficiency, improve asset utilization, and so reduce total costs and the environmental impact.
PSS is a potentially valuable concept for manufacturers based in developed economies. Manufacturing industries worldwide continue to undergo colossal change. Many traditional producers are increasingly challenged by countries with a low-cost labour base, with the survival of many European operations continuously in doubt, and the relocation of production facilities prolific.
PSS innovation and development is simplistically seen as the development efforts of making sure that the function that is the carrier of the PSS is being developed in a suitable way; taking care of the integrated service & artefact development processes.
Aim and goal
The course aims to give an overview of the current literature within the field and the practical ability to adopt and implement parts of the containing methodologies in a case study approach.
After the course, the successful participant should show the following abilities:
- Know central pieces of literature within the PSS field, including main contents, area of applicability.
- Be able to in detail discuss chosen product- and service oriented development theories.
- Be able to apply methodologies supporting PSS development.
- Be able to discuss trends and development needs within the area of PSS development.
- Be knowledgeable in a research method approach applicable to PSS.
The course builds upon a number of central literature readings (se literature). In the course, PhD students' team up (2-3 persons per team) and choose readings for deeper study with reference to own research focus. The group writes a short write-up on the reading that summarizes the parts of the methodology together with an analysis of the applicability in terms of fields, and advantages/disadvantages of the methodology. This work is also presented for the other groups.
A chosen "set" of methodologies/tools/methods are then applied to a suitable problem and documented in a case report. The results from the write-up and the case study are then presented for the entire class in order to compare and discuss the different methodologies.
Finally, every student writes a reflection report where a personal view on the development needs for the area are given and analyses the relation between the literature and the personal research field are done. If desired, the reflection report can be in paper form for dual use in the individual research process
Below is a list on some books and papers that can be seen as input for the course work. Access will be given to these books and papers, and complete reading list will be handed out at course start.
- New Business for Old Europe - Product-Service Development, Competitiveness and Sustainability, Edited by Arnold Tukker, and Ursula Tischner.
- Eco-service Development - Reinventing Supply and Demand in the European Union, Siegfried Behrendt, Christine Jasch, Jaap Kortman, Gabriele Hrauda, Ralf Pfitzner and Daniela Velte
- DRM, a Design Research Methodology, Blessing & Chakrabarti
- T A Alonso-Rasgado, G Thompson, B O Elfström. (2004). The Design of Functional (Total Care) Products. Journal of Engineering Design. Vol: 15. Issue: 0. No.: 6. pp 510-540.
- Aurich, J., Fuchs, C., and Wagenknechy, C. (2006) Life cycle oriented design of technical product service-systems. J. Cleaner Prod., 14(17), 1480-1494.
- K.-H. Robèrt, B. Schmidt-Bleek, J. Aloisi de Larderel, G. Basile, J.L. Jansen, R. Kuehr, P. Price Thomas, M. Suzuki, P. Hawken, M. Wackernagel, Strategic sustainable development - selection, design and synergies of applied tools, Journal of Cleaner Production 10 (2002) 197-214.
- Baines, T.S., Lightfood, H.W., Evans, S., Neely, A., Greenough, R., Peppard, J., Roy, R., Shehab, E., Braganza, A., Tiwari, A., Alcock, J.R., Angus, J.P., Bastl, M., Cousens, A., Irving, P., Johnson, M., Kingston, J., Lockett, H., Martinez, V., Michele, P., Tranfield, D., Walton, I.M. and Wilson, H. (2007), "State-of-the-art in product-service systems", Journal of Engineering Manufacture, Vol. 221 No.B, pp.1543-52.
- Mont, O. PSS - a review of achievements and refining the research agenda. (2006) Editorial. J. Cleaner Prod., 14(17).
- Morelli, N. (School of Architecture and Design, Aalborg University) (2003) Product service-systems, a perspective shift for designers: a case study - The design of a telecentre. Des. Stud., 24(1), 73-99.
To pass on the course the following is required:
- Approved write-up, and oral presentation of chosen literature
- Approved application report (case study) including oral presentation
- Approved reflection report
- Approved opposition on other group presentation
Grading is Pass (G) or Fail (U).
Course examiner is Professor Tobias C. Larsson, and after completion of the course the participant will receive a course certificate.
The main teachers are (other experts in the field will be involved and invited):
- Professor Tobias C. Larsson, Product Development, Blekinge Institute of Technology.
- Associate Professor Åsa Ericson, Functional Product Development, Luleå University of Technology.
- Professor Oksana Mont, International Institute for Industrial Environmental Economics, Lund University
- Professor Karl-Henrik Robèrt, Strategic Sustainable Development, Blekinge Institute of Technology.
- Professor Göran Broman, Strategic Sustainable Development, Blekinge Institute of Technology.
- Associate Professor Andreas Larsson, Innovation Engineering, Lund University of Technology.
- Assistant Professor Anna Öhrwall-Rönnbäck, Industrial Economics, Linköping University.
- Adjunct Professor Ola Isaksson, Volvo Aero/Luleå University of Technology
The course, that is national, consists of three physical meetings and group work at, and in between, the meetings.
Scheduling will be done according to participants availability, but will consists out of the following sessions (physical meeting or web meetings) with a planned start in Week 3, 2012:
- Session #1 - January 24 - Introduction to Product/Service Systems and FPD context: Course introduction & Lecture regarding functional decomposition, own work in groups. Physical meeting at LTU
- Session #2 - February 7 - Sustainability and PSS: Lecture on PSS and context from sustainability perspective. Web meeting
- Session #3 - February 14 - PSS in industrial context: Perspectives on applied PSS in industry. Web meeting
- Session #4 - February 28 - Knowledge Sharing perspective for PSS: Knowledge sharing practices to evolve in light of the PSS context. Web meeting
- Session #5 - March 6 - Research Methodology. DRM methodology and tools for PSS research. Web meeting
- Session # 6 - March 21 - Innovation Models and PSS methodologies: Business innovation models and innovation models for PSS. Web meeting
- Session # 7 - April 17 - Case discussions: Preparing for write-up. Physical meeting at company together with company tour.
- Session #8 - May 8 - Final presentation: Final presentations and discussions. Physical meeting at BTH
Send an e-mail declaring your intention to participate, including a short abstract of your research profile to firstname.lastname@example.org before December 7, 2011.
For more information, please contact;
Tobias C. Larsson (course examiner)
Blekinge Institute of Technology
+46 (0)455 38 55 25
Functional Product Development
Innovation and Design
Luleå University of Technology
+46 (0)920 49 20 61