BTH joins forces with sustainability leaders in inspiring London green week.

Global sustainability leaders Jonathon Porritt and Solitaire Townsend launched a week of BTH sponsored sustainability focused programming delivered at the Hub, a social enterprise collaborative workspace in the heart of London.Hub week j porritt

The Hub Kings Cross was designed sustainably integrating key low carbon and low impact technologies and systems into a Victorian warehouse building. Simon Goldsmith, 2008 MSLS alumnus and Hub member consulted on the development of the sustainability strategy. On completion suggested that the organisation showcase what it had achieved and also help The Hub position itself as an organisation seen to be a leader not only for its direct areas of responsibility but also to take the lead in raise sustainability as a core issue within its membership and also the wider community. Simon and a small team of Hub staff and social enterprises volunteered their time to programme event based on the team’s ethos of fusing passion, motivation, creativity and goodwill.

Within the space of eight weeks the concept of Hub Sustainability Week was created, tested, organised and launched. Leading sustainable development advocate Jonathon Porritt, Founder-Director of Forum for The Future provided the perfect start of the week, providing a powerful review of the challenges ahead and a positive set of solutions that we have to now use. The audience of over 80 change makers, sustainability professionals and social enterprises hung on every word and this set up the next speaker Solitaire Townsend,hub week s townsend Co-Founder of leading sustainability communications company Futerra. Solitaire has worked with many of the worlds leading companies helping them develop authentic and non 'greenwashed' strategies for understanding and communicating their sustainability agendas. The organisation provides great insight into how to better engage stakeholders identifying methods to attract people to act positively on the sustainability agenda. The audience were asked to 'Sell the Sizzle' of sustainability by identifying positive visions turn people 'on' rather than turn them 'off'. The event had a great buzz, providing inspiration and motivation for the rest of the week's events.

hub week s goldsmithA week of very successful, expert facilitated workshops were delivered including; Sustainability 101 (using the FSSD as a basis for understanding the issue), Business & Sustainability and Designing Sustainability. Evening programming including a Millennium Development Goals event, a 'Hub Feast' plus many other events were delivered to keep up the momentum and impact of the week. To finish the week, an all day event on Saturday called 'Future Carnival' celebrated the positive contribution of sustainability, engaging the wider public in sustainability related issues. Expert workshops, guest speakers, films, music, ‘swishing’ an ethical fashion show and a range of fun activities closed the week.

The sponsorship that BTH's sustainability programmes provided aligned perfectly with the goals and audience of the Hub Sustainability Week. There was much interest in the Masters degrees and other courses it offered and the promotion of the FSSD via workshops and other events helped many realise the essential importance of sustainability. Now the dust has settled the next stages are to capture the inspiration and motivation of the many people that attended the events creating monthly events and opportunities to create collaborative sustainability solutions.


For more information about this event, please contact Simon Goldsmith, Director, Principled Sustainability: simon (  at  ) principledsustainability (DOT) com


Photos courtesy of David Altabev: davidaltabev (  at  ) gmail (DOT) com

Photos (top to bottom): Jonathon Porritt, Solitaire Townsend, and Simon Goldsmith

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