Companies such as IKEA are expanding their business in emerging markets and offer products specifically tailored to the social, cultural and economic aspects in such markets. However, while emerging markets present big opportunities for companies, they often face daunting challenges in designing products for such markets.
This project will be undertaken with product designers and design managers from companies such as IKEA to understand barriers and enablers in designing products for emerging markets such as Brazil, China, India, etc.
It is desirable to have knowledge of product or engineering design processes.
For further information, please contact
Santosh Jagtap (firstname.lastname@example.org)
Tobias Larsson (email@example.com)