IY1442 Product management

Single subject course, 7,5 Higher education credits, First cycle, spring semester 2021

It is no longer possible to apply to this option

The course aims to develop the student’s knowledge in product management, including product strategies and product planning as well as the development and marketing of products. The aim is also to develop the student’s insight into the role of product management and the product manager in achieving profitable products throughout the life cycle and long-term profitable product portfolios.

Facts

  • Type of instruction: Distance, mixed-time, part-time 50%
  • Period : 2021-January-18 until 2021-March-28
  • Education level: G1F
  • Application: It is no longer possible to apply to this option
  • Language of instruction: The language of instruction is English.
  • Location: Some or all of education and examination is held at distance.
  • No. of occasions: Mandatory: none, Voluntary: none
  • Main field of study: Industrial Economics and Management
  • Course syllabus: Download
  • Welcome letter: Download
  • Entry requirements: Completed courses of 30 credits in technology of which at least 6 credits in industrial economics and management.

Content

The course explores the Product Managers role and responsibilities across the product life cycle; techniques to understand and validate customer needs and product success; application of the knowledge and skills needed to research, position, design, develop, launch, optimize, and grow products; new product development and delivery methodologies and their impact on product and customer. The course begins with a brief overview of the product management, and step by step moves to topics in regard to managing the product development process.

Learning outcomes

Knowledge and understanding

• understand a product manager’s role in product ideation, positioning, feature design and documentation.
• validate customer needs and product success, as well as new product development and delivery methodologies and their impact on product and customer.
Competence and skills

• describe the main assignments and the areas of responsibility for a product manager over the whole life cycle of the product in industrial and technology-intensive environment
• choose tools and methods for product development process, go-to-market, measurement/optimization
Judgement and approach

• apply the knowledge and skills needed in developing, launching, optimizing, and growing products.
• develop key attributes of a successful Product Manager (PM).

Course literature and other teaching material

Matt Lemay, Product Management In Practice (2017), O?Reilly Media, Inc.USA, ISBN: 9781491982273.
A list of articles will be added as course compendium.

Course literature and other teaching material

Matt Lemay, Product Management In Practice (2017), O?Reilly Media, Inc.USA, ISBN: 9781491982273.
A list of articles will be added as course compendium.

Learning methods

Lectures will be the main learning activities. In each class, students are required to discuss the reading materials, participate in the discussion sessions, and dive into in-class practices.

Work placement

No work placement is included in the planned learning activities. BTH is aiming for a close contact with the surrounding community when developing courses and programmes.

Teachers

Examiner
  1. Anders Wrenne
Course Manager
  1. Anders Wrenne

Time allocation

On average, a student should study 200 hours to reach the learning outcomes.
This time includes all the various available learning activities (lectures, self studies, examinations, etc.).
This estimation is based on the fact that one academic year counts as 60 ECTS credits,
corresponding to an average student workload of 1 600 hours. This may vary individually.

Assessments

Grading

The course will be graded A Excellent, B Very good, C Good, D Satisfactory, E Sufficient, FX Insufficient, supplementation required, F Fail.

Exams

More information about exams are found in the Student's Portal, where you also enrolls for most exams.


There might be other scheduled examinations. Information regarding these examinations are available in the learning platform Canvas or at other places that the person who is responsible of the course will refer to.

Course Evaluation

The course manager is responsible for the views of students on the course being systematically and regularly gathered and that the results of the evaluations in various forms affect the form and development of the course.

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