Commercialization of Products, Services and Innovations
Programme course, 7,5 credits
- Period : 2023-October-30 until 2024-January-14
- Location: Karlskrona
- Main field of study: Industrial Economics and Management
- Education level: A1F
- Welcome to BTH! Information for admitted students regarding student account, registration and the course Canvas site.
- Language of instruction: The language of instruction is English.
- Course code: IY2625
This course is part of a programme and cannot be applied.
Commercialization of Products, Services and Innovations, 7,5 credits
The aim of the course is for the students to develop knowledge about theories and methods in marketing and their relation to strategy for different types of product and services. Service marketing and high-tech products will be especially focused on in the course as well as digital markets. The course also aims at giving the students an understanding of supply-driven versus demand-driven development of products and services.
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