Magnus Wilson

Magnus Wilson

Industridoktorand

magnus.wilson@bth.se

Department of Software Engineering

Magnus Wilson is pursuing a Professional licentiate at the Software Engineering Research Group (SERL), Blekinge Institute of Technology, Sweden. He is employed by Ericsson AB since 1991.

Since receiving his MSc degree from Lund University, Sweden in 1989, he has been working in the software and telecommunication industry in many different roles for software product development, management, software product management, organizational and business process development, innovation management, and recently in business and enterprise architecture consultancy. His research focuses on increasing effectiveness and efficiency for large-scale software businesses and includes business models, strategy and value management, organizational learning, service design, enterprise architecture, and software engineering.

His research targets large companies to improve their ability to execute their strategies and create sustainable business results in the on-going digital business transformation. Do you have a nagging feeling you over-invest in (IT) infrastructure without getting the desired business results in time?

Systematic and continuous business modeling can help you understand which components are not delivering expected value in the business ecosystem, and why your investment in change doesn’t give you the desired business results.

Your business and value creation process is continuously changing regarding

  1. 1) how digitalization changes the delivery and creation of value
  2. 2) how much, and what value creation is under your company’s control
  3. 3) how fast technology drives shift in markets and realization of components used in the value creation process in the business ecosystem

 

For software-intensive products and services, this is especially true due to the inherently flexible nature of software and since software is also the main component in the implemented business processes and accompanying tools. Properly harnessed, it opens up for a fusion between business model innovation and innovative realizations of new technology, all fuelled by the digital delivery and creation of value.

Software-intensive product development companies, therefore, have a unique opportunity to reach new levels of business flexibility and speed by integrating their software architecture with their business architecture and developing native support for business model experimentation in their products and services. By investing in business flexibility with a matching variability in the business model realization (products, services, business processes, and tools), new competitive advantages can be sustained.

So, applying selected conceptualizations from his business model research based on his overall research question “How can state-of-the-art business modeling enable improvement in effectiveness and efficiency of the business concerning the value creation?“,  can help you understand and decided what business flexibility to invest in while adopting effective and efficient governance of your company and competitive advantages.

Projects & Publications

Ongoing project
PLEng
Recent publications
Magnus Wilson, "Towards Effective and Efficient Business Model change", Blekinge Institute of Technology Licentiate Dissertation Series, ISSN 1650-2140, EISSN 12154, EISSN 6, Blekinge Tekniska Högskola, 2019
Magnus Wilson, Krzysztof Wnuk, Johan Silvander, Tony Gorschek, "A Literature Review on the Effectiveness and Efficiency of Business Modeling", e-Informatica Software Engineering Journal, ISSN 1897-7979, EISSN 2084-4840, Vol. 12, nr 1, pp. 265 - 302, WROCLAW UNIV TECHNOLOGY, 2018
Magnus Wilson, Krzysztof Wnuk, "Business Modeling and Flexibility in Software-Intensive Product Development - A Systematic Literature Review", Lecture Notes in Computer Science, ISSN 0302-9743, EISSN 11195, 17th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2018, Kuwait City, Kuwait, October 30 – November 1, 2018, Proceedings, Springer, 2018
Magnus Wilson, Krzysztof Wnuk, "Business modeling and flexibility in software-intensive product development", Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), ISSN 0302-9743, Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), Springer Verlag, 2018
Johan Silvander, Magnus Wilson, Krzysztof Wnuk, Mikael Svahnberg, "Supporting Continuous Changes to Business Intents", International journal of software engineering and knowledge engineering, ISSN 0218-1940, Vol. 27, nr 8, pp. 1167 - 1198, World Scientific, 2017