Marco Bertoni

Marco Bertoni


Institutionen för maskinteknik, Rum J3410


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Marco Bertoni - Bio

Marco Bertoni has an MSc in Management Engineering from the University of Bergamo (2004) and a Doctoral Degree in Mechanical Engineering from Politecnico of Milano (2008). He boasts over 15 years of academic expertise in product development, design thinking, system engineering, and knowledge management. Currently serving as Professor in Mechanical Engineering at Blekinge Institute of Technology, he is Deputy Head of Department for the Mechanical Engineering subject and co-chair for the ‘Design of Product-Service Systems’ SIG within the Design Society. Marco describes himself as an ambidextrous thinker who loves to observe situations and people’s behaviours, making sense of them to explore opportunities for innovation across boundaries and disciplines. His research focuses on applying modelling and simulation to facilitate cross-functional decision-making in the initial phases of PSS design. Marco lives in the Swedish city of Karlskrona with his family, and in his spare time, he is an active football player and a passionate cyclist.

His research focuses on model-driven decision-making for product/service design, with experience in:

  • Design thinking and Value-Driven Design for Product Service Systems and servitization approaches in manufacturing.
  • Enterprise Collaboration, Knowledge Management and Knowledge Engineering approaches.
  • Systems Engineering and requirements elicitation practices.
  • Multi-attribute decision-making models for design concept selection.
  • Discrete Event Simulation in engineering and service design.
  • Digital Twins, Extended Reality and gamification technologies for system design.
  • Monetary assessment models for investment analysis (cost/value models).
  • Business Process Reengineering and enterprise modelling techniques.

He is member of the Scientific Committee for:

  • International Conference on Engineering Design (ICED)
  • International CAD Conference (CAD)
  • International Conference on Research into Design (ICORD)
  • International DESIGN conference
  • ASME International Design Engineering Technical Conferences & Computers and Information in Engineering Conference (IDETC/CIE)
  • International Conference Advances in Production Management Systems (APMS)

His experience as a course coordinator includes the following:

Graduate level

Undergraduate level

  • BTH: Design for the Circular Economy (from 2024)
  • BTH: Value Innovation (2013 – current)
  • BTH: Knowledge Enabled Engineering (2016 – current)
  • BTH: Innovative and Sustainable Product Development – Innovativ och hållbar produktutveckling (2022 – current)
  • BTH: Product Service Systems Extreme Innovation (2013)
  • BTH: Design Research Methodology (2013)
  • LTU: Product Development processes (2009-2010)
  • LTU: Theory and methodology for engineering product development (2009-2010)
  • POLIMI: Process modelling in product development (2008)

He is also coordinator for the ERASMUS + agreement with the University of Bergamo (UniBG).

Awards and recognitions

  • Best paper award at the IFIP Advances in Production Management Systems conference 2023.
  • ’Service Lion’ award at the CIRP IPSS conference 2011.
  • Nominated by Luleå University of Technology for the Tage-Erlander Prize 2011.
  • Finalist at ForskarGrandPrix 2013 in Stockholm.
  • Best Reviewer’ at the CIRP IPSS Conference 2016.
  • ’10% Reviewer Favourite’ at the International Conference on Engineering Design 2017.
  • ’5% Reviewer Favourite’ at the International DESIGN Conference 2021.

Utvalda publikationer
Dozio, N., Bertoni, M., & Ferrise, F. (2024). Driving emotions: using virtual reality to explore the effect of low and high arousal on driver’s attention. Virtual Reality, 28(1), 1-11.
Bertoni, M., & Bertoni, A. (2022). Designing solutions with the product-service systems digital twin: What is now and what is next?. Computers in Industry, 138, 103629.
Machchhar, R. J., Toller, C. N. K., Bertoni, A., & Bertoni, M. (2022). Data-driven value creation in Smart Product-Service System design: State-of-the-art and research directions. Computers in Industry, 137, 103606.
Scurati, G. W., Nylander, J. W., Ferrise, F., & Bertoni, M. (2022). Sustainability awareness in engineering design through serious gaming. Design Science, 8.
Gaiardelli, P., Pezzotta, G., Rondini, A., Romero, D., Jarrahi, F., Bertoni, M., Wiesner S, Wuest T, Larsson T, Zaki M, Jussen P. & Cavalieri, S. (2021). Product-service systems evolution in the era of Industry 4.0. Service Business, 1-31.
Sala, R., Bertoni, M., Pirola, F., & Pezzotta, G. (2021). Data-based decision-making in maintenance service delivery: the D3M framework. Journal of Manufacturing Technology Management. Vol. 32 No. 9, pp. 122-141.
Bertoni A., Bertoni M. (2020) PSS cost engineering: A model-based approach for concept design. CIRP Journal of Manufacturing Science and Technology, Vol. 29, Part B, pp. 176-190.
Scurati, G. W., Bertoni, M., Graziosi, S., Ferrise, F. (2021). Exploring the Use of Virtual Reality to Support Environmentally Sustainable Behavior: A Framework to Design Experiences. Sustainability, 13(2), 943.
Wall, J., Bertoni, M., & Larsson, T. (2020). The model-driven decision arena: Augmented decision-making for product-service systems design. Systems, 8(2), 22. Chicago
Bertoni M. and Bertoni A. (2020) Measuring Experiential Learning: An Approach Based on Lessons Learned Mapping. Education Sciences. Vol. 1, No. 1, 11p
Bertoni, M . and Bertoni A. (2022) Designing solutions with the product-service systems digital twin: What is now and what is next? Computers in Industry. Vol. 138, 103629
Bertoni, M. (2019) Multi-Criteria Decision Making for Sustainability and Value Assessment in Early PSS Design. Sustainability, Vol. 11, Is. 7, 1952. doi: 10.3390/su11071952
Bertoni M. and Bertoni A. (2019) Iterative value models generation in engineering design: lessons learned from a cross-company study. Design Science, Vol. 5, No. 18, 22p.
Bertoni, M. (2017) Introducing Sustainability in Value Models to Support Design Decision Making: A Systematic Review, Sustainability, Vol. 9, no 6, 1-31 p.
Bertoni M, Bertoni A, Isaksson O. (2016) EVOKE: A Value-Driven Concept Selection Matrix for Early System Design. Journal of Systems Science and Systems Engineering. doi:10.1007/s11518-016-5324-2.
Bertoni M, Hallstedt S, Isaksson O (2015) A Model-Based approach for sustainability and value assessment in the aerospace value chain. Advances In Mechanical Engineering, 7(6), pp. 1–19.
Eres H, Bertoni M, Kossmann M, Scanlan J (2014) Mapping customer needs to engineering characteristics: an aerospace perspective for conceptual design. Journal of Engineering Design, 25 (1-3), pp. 64-87.
Bertoni M., Larsson A., Ericson Å., Chirumalla K., Larsson T., Isaksson, O. and Randall, D. (2012) The rise of social product development. International Journal of Networking and Virtual Organizations, Vol. 11 No. 2, pp. 188-207.

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